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Iced Violet Toning Platinum Shampoo works for natural blondes, highlighted, or gray hair to restore bounce and resilience. Refresh your color to help prevent dull hair. 12 oz.


Grape Seed Extract helps prevent split ends and conditions for healthier looking hair.


SKU: 0051
  • Wet hair and massage a generous amount of shampoo throughout. Rinse and repeat. For maximized results follow with Iced Violet Toning Conditioner. Use daily until desired brightness is achieved. Alternate with salon recommended shampoo every three shampoos as needed. Due to natural ingredients, slight seperation may occur. Shake well before use.


  • Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Stearate, Sodium Chloride, Cocamide MEA, Vitis Vinifera (Grape) Seed Extract, Sodium Lauroyl Sarcosinate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Fragrance/Parfum, Ext. Violet 2/CI 60703, Titanium Dioxide/CI 77891, Mica, Methylchloroisothiazolinone, Methylisothiazolinone.     SVS

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